In the Podempreender segment of the Integration 5.0 program, entrepreneur Vinicius Sasaki highlighted the impact of artificial intelligence on the day-to-day operations of small and medium-sized businesses.
According to him, AI-based tools make it possible to drastically reduce the time spent executing tasks, such as creating presentations, strategic planning, and customer service. Processes that previously took days can now be completed in less than an hour.
Furthermore, the strategic use of technology can significantly increase the chances of sales success. Studies show that professionals who use artificial intelligence as support are up to 3.7 times more likely to reach their targets.
Practical applications include customer service automation, schedule management, creation of personalized content, and data analysis. Tools such as virtual assistants, creation platforms, and analytics systems enable entrepreneurs to provide quick responses and improve customer experience.
Another fundamental point highlighted is the importance of mindset. Efficient use of AI depends on the entrepreneur's ability to provide context and direction to the tools, ensuring more precise results.
With the growth of entrepreneurship in Brazil, especially among emerging classes, technology becomes an essential ally for increasing competitiveness and promoting sustainable growth.
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