Mercedes-Benz do Brasil projects that business conducted during Fenatran 2026 will be around 10% below what was recorded in the 2024 edition. The expectation takes into account the acceleration of truck purchases driven by the Move Brasil program, as well as economic conditions that influence transportation companies' investment decisions.
"In our internal projection, the last Fenatran had very significant numbers. For this edition, I am envisioning numbers around 10% lower," states Jefferson Ferrarez, Vice President of Sales and Marketing at Mercedes-Benz do Brasil.
The executive emphasizes that the result will depend on customer confidence and market behavior following the el…
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