Known as Brazil's National Knitwear Capital, Monte Sião has been consolidating its position as one of the country's leading hubs for entrepreneurship and shopping tourism.
The city is home to more than a thousand shops and thousands of small businesses linked to the textile sector, driving the regional economy especially during the winter season.
Beyond knitwear, the municipality is also nationally recognized for artisanal production of traditional blue and white porcelain, considered one of the main local tourist attractions.
During Empreenda Sim, sector representatives highlighted the importance of business qualification to maintain competitiveness and strengthen regional tourism.
The expectation is that events and festivals held throughout the year will continue to drive the city's economic development and expand job creation.
For WordCom Brasil's CEO and Empreenda Sim's founder, André Ursini, bringing the event to Monte Sião represents a strategic opportunity to strengthen one of the most entrepreneurial cities in the country.
"We chose Monte Sião because we found here a natural vocation for entrepreneurship. We are talking about Brazil's National Knitwear Capital, a city that generates jobs, produces, exports and drives the economy through thousands of small businesses. Empreenda Sim was born precisely to bring knowledge, innovation and practical tools to those who are entrepreneurs and want to grow. When we qualify a small entrepreneur, we are strengthening the entire local economy," Ursini highlighted.
According to the executive, the project's goal is to democratize access to information and professional qualification, bringing specialists and high-level content to cities that have strong economic potential but are often distant from major business training centers.
"Small and medium entrepreneurs are responsible for a large share of job creation in Brazil. That is why we need to bring knowledge about sales, artificial intelligence, financial education, marketing and management to these people. Monte Sião is an example of a city that grows through work and innovation, and we want to contribute so that this growth is even greater in the coming years," he stated.
Ursini also emphasized that the success of the first edition opens the door for new Empreenda Sim actions in different regions of the country, strengthening entrepreneurship as a tool for economic and social development.
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