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The Podempreender segment, featured on Program Integração 5.0, brought in this edition the participation of entrepreneur Vinicius Sasaki, who shared his trajectory in the business world and valuable insights for those who wish to become entrepreneurs.

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During the interview, Sasaki highlighted that the first step for any entrepreneur is to develop commercial skills, stressing that selling is essential for the survival of any business.

He also addressed his personal experience, from the challenging beginning after being laid off to building new opportunities in the market, reinforcing the importance of resilience and the constant pursuit of knowledge.

Another central point was the use of artificial intelligence as a strategic tool. According to him, solutions like Cordex allow micro and small entrepreneurs to automate processes and improve customer service in a simple and accessible way.

Technology, which was once restricted to large companies, now becomes an ally for businesses of all sizes, enabling gains in productivity and competitiveness.

The content reinforces that modern entrepreneurship is directly linked to the capacity for adaptation and the intelligent use of technology to drive results.

At the end of his participation, it was announced that Vinicius Sasaki is also joining the team of columnists at Jornal Portuário, in the Technology and Innovation section.

An executive with more than 25 years of experience in business transformation through technology, Sasaki has accumulated over R$ 100 million in sales generated throughout his career. Currently, he serves as SVP of Unitedcom and is Co-Founder and CEO of Cordex.

Graduated in Computer Science, he holds an MBA in Marketing and Sales Management, as well as specialization in Data and Artificial Intelligence from University of Chicago. His work is focused on the integration of technology, innovation and commercial strategy, helping companies grow with intelligence and scale.

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