Porsche is preparing a strategic shift to recover profitability: reducing dependence on sales volume, raising prices on its most sophisticated models, and investing in even more exclusive vehicles. The plan, presented to investors, provides for an average price increase of 20% on high-value sports cars and the development of a new supercar positioned above the traditional 911.
The proposal seeks to boost revenue per vehicle sold, with a focus on luxury sports cars, high performance, and greater customization options. The price adjustments will not be applied immediately across the entire lineup, but are part of a medium-term planning focused on the segme…
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