The accelerated growth of specialized communication in the port, logistics and industrial sectors continues to open new paths for the national market.
Against this backdrop of expansion, Jornal Portuário has formalized the arrival of Ellen Verus to strengthen the portal's commercial area, currently regarded as one of the leading specialized media outlets in the sector in Brazil.
The arrival of executive Ellen Verus represents yet another strategic move within the portal's structure, which continues to expand its national influence and consolidate its brand as a reference in specialized communication for the port, industrial and logistics sectors.
This new phase accompanies the brand's strategic advancement, which in recent months has achieved important results in its digital and institutional presence. Acting as media partner of the National Port Industry Meeting (ENIP), Jornal Portuário has come to be recognized as a true case study in growth in segmented communication and marketing focused on the industrial and port ecosystem.
Following the partnership launched in 2025 with advertising agency Wordcom Publicidade, the largest news portal in the port sector significantly expanded its reach across digital platforms, hitting the mark of 6 million monthly views on Instagram and surpassing 50,000 followers.
The growth strengthened the vehicle's national positioning and drove demand from companies, managers and executives from various regions across the country.
The expansion led Jornal Portuário to broaden its presence in Northern and Northeastern states, including strategic cities such as Manaus, Recife and Fortaleza, as well as consolidate connections in the Center-West, South and Southeast of Brazil. The advance reinforces the role of specialized communication as a tool for integration between productive sectors and major players in the national industry.
The executive emphasized that her mission is to further intensify commercial and institutional relationships with companies, brands and leaders in the segment.
The strategy is aligned with the vehicle's growth moment, which has been expanding its multiplatform operations and strengthening its delivery of content directed at CEOs, managers, executives and professionals linked to the logistics and port supply chain.
Another highlight of the project is the Integration 5.0 program, which has now joined the schedule of Canal Markket and expands reach to 21 million viewers, bringing interviews, debates and relevant information on the sector's main developments across Brazil.
Beyond the focus on business and information, Jornal Portuário has also been strengthening coverage of sustainability and ESG topics. In partnership with the Brazilian Institute for Nature Conservation (IBDN), initiatives aimed at carbon neutralization and environmental education have been gaining ground within the sector's events and communications ecosystem.
JP Interview | Ellen Verus
How do you view the growth of port journalism in recent years?
[Ellen Verus] The port sector has moved away from being a topic confined to the background of operations to gain national prominence. Today there is a much greater need for qualified information, connection between companies and strategic positioning of brands.
What is the importance of communication for the port and industrial sectors?
[Ellen Verus] Communication has become essential for generating visibility, credibility and relationships. Companies that once had little digital presence today understand that they need to connect with the market and with people.
Did ENIP 2025 demonstrate this power of communication?
[Ellen Verus] Absolutely. ENIP held in three capitals showed how the sector is increasingly integrated nationally. It was possible to see the interest of entrepreneurs, executives and professionals in strengthening networking, innovation and business generation.
How do you assess the reach of Jornal Portuário's social media?
[Ellen Verus] The growth has been impressive. Today we are able to reach audiences from various regions of Brazil, delivering segmented information to managers, CEOs and sector professionals in real time.
What sets Jornal Portuário apart from other media outlets?
[Ellen Verus] Proximity to the sector. The portal follows developments directly from the port, industrial and logistics environment, understanding market needs and creating targeted content.
Has digital communication changed how the sector positions itself?
[Ellen Verus] Completely. Today companies have realized that digital presence is also authority. Communication has become part of commercial, institutional and even ESG strategies.
What are the expectations for Jornal Portuário's next projects?
[Ellen Verus] The expectation is to further expand our national presence, strengthen events, multiplatform programs and create new connections between industry, logistics, sustainability and innovation.
What message do you leave for professionals in the sector?
[Ellen Verus] We are living a new moment in port communications in Brazil. Information, relationships and strategic presence will become increasingly important for those who want to grow in the market.
Jornal Portuário readers will receive 15% discount on registrations for the ENIP 2026 stage taking place in Santos on June 12.
To guarantee the benefit, simply use the coupon code JP15 when registering.
Register now:
https://www.sympla.com.br/evento/encontro-nacional-industria-porto-2026-etapa-santos/3397606
