The arrival of Chinese manufacturers in the Brazilian truck market raises a question: will the sector follow the path of the automobile market, in which traditional automakers have been reducing prices and offering more aggressive commercial terms to compete with new competitors? Recently, Volkswagen cut R$ 10,000 from the prices of several T-Cross versions. Similarly, Toyota launched a campaign for the Corolla Cross XRE, with a discount of R$ 19.8 thousand: the model went from R$ 194,790 to R$ 174,990.
For Jefferson Ferrarez, vice-president of sales and marketing at Mercedes-Benz do Brasil, there is not yet a price war in the truck segment. Although he acknowledges the arrival…
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