During the Integration 5.0 program, Sebrae reinforced the strategic role of micro and small enterprises in the economic development of Baixada Santista and Brazil.
According to the institution, approximately 97% of Brazilian companies belong to this segment, responsible for roughly 70% of new hiring in the country.
Sebrae representatives highlighted the importance of micro and small enterprises for the Brazilian economy and reinforced the need for planning and training to increase the competitiveness of entrepreneurs.
Female entrepreneurship was also highlighted. According to specialists, there is consistent growth in the number of women heading small businesses, especially in the beauty, aesthetics and retail trade sectors.
Sebrae also stressed that planning, training and financial management remain the main factors for reducing company mortality and ensuring sustainable growth.
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